Elsa Peretti “Bunny Shot”
by Helmut Newton
Year: 1975
Medium: Silver gelatin print
Size: 24 × 20 in (61 × 50.8 cm)
A celebrated encounter between fashion and design, Helmut Newton’s Elsa Peretti “Bunny Shot” (1975) is a 24 × 20-inch (61 × 50.8 cm) silver gelatin print portraying the iconic designer with characteristic wit and sophistication. Reflecting Newton’s influential 1970s aesthetic, the image merges glamour, theatricality, and sculptural form. Its distinguished subject, period significance, and unmistakable authorship make it a compelling acquisition for discerning photography collectors.
Elsa Peretti “Bunny Shot” was photographed in New York in 1975, when Newton captured Peretti on the roof of her apartment wearing a Halston Playboy Bunny costume. The photograph was first published in French Vogue in 1976 and later became one of Newton’s defining images.
There is no street-graffiti version: Newton’s medium was photography. The rooftop setting turns fashion into theatre, while the bunny ears, cigarette, and relaxed pose create a striking mix of glamour, rebellion, sexuality, and self-possession. The image also reflects Newton’s experience with Playboy and his ability to merge fashion with cinematic provocation.
Bunny Shot is a highly recognizable Newton photograph, with vintage silver gelatin examples considered rare. A documented 1975 original is currently offered as a rare print, while Newton’s photographs have achieved major prices on the secondary market.
We see Bunny Shot as Newton at his most magnetic. Peretti controls the frame; Newton simply gives her the stage.
The work belongs to Newton’s breakthrough 1970s fashion period, alongside White Women and his provocative portraits of powerful women. For collectors, it offers a compelling entry into one of the most influential chapters in modern fashion photography.
More Helmut Newton Works to Explore
Elsa Peretti “Bunny Shot”
by Helmut Newton
Year: 1975
Medium: Silver gelatin print
Size: 24 × 20 in (61 × 50.8 cm)
A celebrated encounter between fashion and design, Helmut Newton’s Elsa Peretti “Bunny Shot” (1975) is a 24 × 20-inch (61 × 50.8 cm) silver gelatin print portraying the iconic designer with characteristic wit and sophistication. Reflecting Newton’s influential 1970s aesthetic, the image merges glamour, theatricality, and sculptural form. Its distinguished subject, period significance, and unmistakable authorship make it a compelling acquisition for discerning photography collectors.
Elsa Peretti “Bunny Shot” was photographed in New York in 1975, when Newton captured Peretti on the roof of her apartment wearing a Halston Playboy Bunny costume. The photograph was first published in French Vogue in 1976 and later became one of Newton’s defining images.
There is no street-graffiti version: Newton’s medium was photography. The rooftop setting turns fashion into theatre, while the bunny ears, cigarette, and relaxed pose create a striking mix of glamour, rebellion, sexuality, and self-possession. The image also reflects Newton’s experience with Playboy and his ability to merge fashion with cinematic provocation.
Bunny Shot is a highly recognizable Newton photograph, with vintage silver gelatin examples considered rare. A documented 1975 original is currently offered as a rare print, while Newton’s photographs have achieved major prices on the secondary market.
We see Bunny Shot as Newton at his most magnetic. Peretti controls the frame; Newton simply gives her the stage.
The work belongs to Newton’s breakthrough 1970s fashion period, alongside White Women and his provocative portraits of powerful women. For collectors, it offers a compelling entry into one of the most influential chapters in modern fashion photography.